Sample interview questions: Can you discuss your experience with conducting research on consumer attitudes towards sustainable or environmentally friendly products?
Sample answer:
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Experience:
- Conducted a survey among 500 consumers to gauge their knowledge and perception of sustainable products. This study found that 72% of the respondents were familiar with sustainable products, but only 42% actively purchased them.
- Led a focus group discussion with 12 eco-conscious consumers to delve deeper into their motivations for buying green products. The key themes emerged from this study were environmental concern, health consciousness, and brand image.
- Designed and implemented an experimental study to evaluate the impact of product packaging on consumer preferences. Results indicated that products with eco-friendly packaging were perceived as being of higher quality and desirability.
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Expertise:
- Possess a strong understanding of consumer behavior, including the f… Read full answer
Source: https://hireabo.com/job/7_0_15/Consumer%20Psychologist
- Possess a strong understanding of consumer behavior, including the f… Read full answer