Can you provide an example of a time when you conducted research in a cross-cultural context?

Sample interview questions: Can you provide an example of a time when you conducted research in a cross-cultural context?

Sample answer:

  • Conducted ethnographic research in rural India to understand the cultural factors influencing mobile phone adoption and usage patterns. This involved extensive fieldwork, participant observation, and in-depth interviews with local villagers. The research findings provided valuable insights into the challenges and opportunities of introducing mobile technology in a developing country context.

  • Evaluated the usability of a global e-commerce website for users from different cultural backgrounds. This involved conducting cross-cultural user testing sessions with participants from various countries and analyzing their feedback and behavior. The results helped identify cultural differences in navigation, information processing, and purchasing preferences, which informed design recommendations for improving the website’s user experience.

  • Developed cultural personas to represent the diverse user groups of a multinational software company. This involved conducting interviews with employees from diff… Read full answer

    Source: https://hireabo.com/job/7_2_29/User%20Experience%20Researcher

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