Sample interview questions: How do you handle potential bias introduced by survey response order effects?
Sample answer:
1. Randomize the Order of Questions:
– Randomly shuffle the order of questions to minimize the impact of response order effects. This ensures that respondents are not consistently exposed to questions in a particular order.
– Use a software program or random number generator to create different versions of the survey with varying question orders.
2. Use Balanced Questionnaires:
– Create balanced questionnaires where questions with similar topics or formats alternate in order. This helps reduce the influence of response order effects by distributing potential biases evenly throughout the survey.
3. Counterbalance Question Pairs:
– When comparing two or more items, use a counterbalancing technique. Present the items in both orders (AB and BA) to different groups of respondents. This helps cancel out any order effects and provides a more accurate representation of preferences.
4. Reverse-Code Some Questions:
– Reverse-code some questions to detect and control for acquiescence bias, which is the tendency to agree with statements regardless of their content.
– Reverse-coding helps identify respondents who are consistently agreeing or disagreeing with statements due to response order effects rather than actual opinions.
5. Use Neutral Introductions:
– Provide neutral introductions before each question to minimize priming effects, where the wording or order of previous questions influences subsequent responses.
– Avoid using leading st… Read full answer