Sample interview questions: Describe your experience with conducting research on the impact of social influence on consumer behavior.
Sample answer:
My research on the impact of social influence on consumer behavior has involved various methodologies to explore different aspects of this phenomenon.
Observational Studies:
- Conducted field observations in shopping malls and retail stores to observe shoppers’ interactions and how they influence each other’s purchase decisions. This provided insights into the role of peer influence, conformity, and social comparison in consumer behavior.
Experimental Research:
- Designed and implemented laboratory experiments to manipulate social influence variables, such as the presence of others, their expertise, and the degree of agreement within a group. This allowed me to measure and analyze the specific effects of these factors on consumer judgments, preferences, and purchasing behaviors.
Survey Research:
- Developed and administered online and in-person surveys to gather data on consumers’ perceptions of social influence, their susceptibility to it, and how it affects their buying decisions. The results provided quantitative evidence on the prevalence and impact of social influence in different consumer contexts.
Qualitative Research:
- Conducted focus groups and interviews with consumers to gain a deeper understanding of their motivations, attitudes, and experiences related to social influence in consumer behavior. This qualitative approach a… Read full answer
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