Sample interview questions: Describe your experience with conducting research on the impact of online influencer marketing on consumer trust and behavior.
Sample answer:
Experience with Conducting Research on the Impact of Online Influencer Marketing on Consumer Trust and Behavior
As a consumer psychologist, I have conducted extensive research to investigate the impact of online influencer marketing on consumer trust and behavior. My studies have employed a multifaceted approach, utilizing both quantitative and qualitative methods.
Quantitative Research:
- Conducted online surveys with large-sample sizes to assess consumer perceptions of influencer authenticity, credibility, and trust.
- Analyzed social media data to examine the engagement and reach of influencer-generated content and its impact on brand awareness and recall.
- Collaborated with companies to conduct A/B testing to evaluate the effectiveness of influencer marketing campaigns compared to traditional advertising.
Qualitative Research:
- Conducted in-depth interviews with consumers to explore their motivations for trusting or distrusting influencers.
- Facilitated focus groups to gain insights into consumer decision-making processes influenced by influencer marketing.
- Analyzed online forums and social media posts to identify consumer attitudes and sentiments towards various types of influencers.
Key Findings:
My research has revealed several significant findings:
- Influence of Authenticity and Credibility: Consumers are more likely to trust influencers who are perceived as genuine, r… Read full answer
Source: https://hireabo.com/job/7_0_15/Consumer%20Psychologist