How do you approach studying the impact of consumer decision-making biases or heuristics on post-purchase evaluations?

Sample interview questions: How do you approach studying the impact of consumer decision-making biases or heuristics on post-purchase evaluations?

Sample answer:

To delve into the impact of consumer decision-making biases and heuristics on post-purchase evaluations, I employ a multi-faceted approach that encompasses both quantitative and qualitative research methods:

Quantitative Methods:

  • Experimental Designs: Conduct controlled experiments to isolate the effects of specific biases and heuristics on post-purchase evaluations. This involves randomly assigning participants to different conditions and manipulating the presence or absence of the bias/heuristic under investigation.
  • Survey Research: Utilize surveys to collect data on consumers’ post-purchase evaluations and assess the relationship between these evaluations and their decision-making processes. This method allows for the collection of large-scale data from a diverse population.
  • Data Analysis Techniques: Employ statistical analysis techniques, such as regression analysis, ANOVA, and structural equation modeling, to identify and quantify the relationships between decision-making biases, heuristics, and post-purchase evaluations.

Qualitative Methods:

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