How do you approach studying the impact of consumer decision-making processes in impulsive or unplanned purchases?

Sample interview questions: How do you approach studying the impact of consumer decision-making processes in impulsive or unplanned purchases?

Sample answer:

Observational Studies:

  • Observe consumer behavior in real-time at retail environments or online marketplaces.
  • Analyze purchase histories and track patterns of impulsive buying.

Experimental Studies:

  • Create controlled experiments to manipulate factors influencing impulsive purchases, such as product placement, packaging, and marketing messages.
  • Measure differences in purchasing behavior between experimental and control groups.

Surveys and Interviews:

  • Conduct surveys to collect data on consumer motives, attitudes, and beliefs related to impulsive buying.
  • Conduct in-depth interviews to explore the cognitive and emotional processes involved.

Psychophysiological Measures:

  • Employ biometrics (e.g., eye-tracking, EEG) to monitor physiological responses during decision-making.
  • Identify physiological markers associated with impulsive purchasing behavior.

Neuromarketing Techniques:

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