Sample interview questions: How do you approach studying the impact of consumer decision-making processes in repeat purchases or loyalty programs?
Sample answer:
-
Understand Consumer Purchase Behavior: Begin by gaining a deep understanding of consumer purchase behavior, including factors that influence their decision-making process, such as needs, wants, attitudes, perception, and past experiences. Analyze their decision-making process in depth to identify key factors driving repeat purchases and loyalty.
-
Review and Analyze Existing Data: Gather and review data from various sources, such as sales records, loyalty program data, customer surveys, and market research studies, to identify patterns and trends in repeat purchases and loyalty program participation. Analyze this data to uncover insights into consumer behavior, preferences, and motivations.
-
Qualitative Research: Conduct focus groups, in-depth interviews, and ethnographic studies to gain qualitative insights into consumer experiences, perceptions, and motivations regarding repeat purchases and loyalty programs. This can provide rich information that quantitative data alone may not capture.
-
Survey Research: Design and administer surveys to collect quantitative data on consumer attitudes, perceptions, and behaviors related to repeat purchases and loyalty programs. Use statistic… Read full answer
Source: https://hireabo.com/job/7_0_15/Consumer%20Psychologist