Sample interview questions: How do you handle situations where the poll results are influenced by the “mode effect” (telephone, online, in-person)?
Sample answer:
Addressing Mode Effects in Poll Results
To mitigate mode effects, pollsters employ several strategies:
- Weighting: Adjust results based on known demographic characteristics to ensure representativeness across different modes.
- Mixed-mode: Conduct polls using multiple modes simultaneously to reduce the potential impact of any single mode.
- Subgroup Analysis: Analyze results separately for each mode to identify and address any mode-specific biases.
- Survey Design Optimization: Use appropriate question wording and response options for each mode to minimize mode differences.
- Mode Comparisons: Conduct experiments to compare mode effects and adjust survey design accordingly.
- Transparency and Disclosure: Clearly state the mo… Read full answer