Sample interview questions: How do you address potential biases related to the order or sequence of survey questions in public opinion analysis?
Sample answer:
Addressing Potential Biases Related to Question Order in Public Opinion Analysis
1. Randomization: Randomize the order of questions to minimize the impact of question order bias. This ensures that respondents are not exposed to the same sequence of questions.
2. Counterbalancing: Create multiple versions of the survey with different question sequences. This allows for comparisons between different orders and reduces the effects of any specific order.
3. Control Questions: Include control questions that measure the same concept but in a different way. By comparing responses to these questions, researchers can identify and control for any potential bias introduced by question order.
4. Priming Effects: Consider the potential for priming effects, where the order of questions can influence respondents’ answers to subsequent questions. Use neutral or balanced introductory statements before sensitive or polarizing questions.
5. Semantic Neutralization: Use neutral wording and avoid leading questions that may influence responses based on the order in which they are presented.
Source: https://hireabo.com/job/7_3_32/Public%20Opinion%20Analyst