How do you address potential biases related to the use of online advertisements or recruitment methods in public opinion analysis?

Sample interview questions: How do you address potential biases related to the use of online advertisements or recruitment methods in public opinion analysis?

Sample answer:

Addressing Potential Biases in Online Advertisements and Recruitment Methods

1. Representativeness and Sampling Bias

  • Ensure ads are shown to a representative sample of the target population.
  • Use random sampling techniques to recruit participants from online panels or social media platforms.
  • Weight responses based on demographic or other relevant characteristics to adjust for potential biases.

2. Selection Bias

  • Design advertisements and recruitment messages that avoid leading questions or biased language.
  • Provide clear instructions and incentives to encourage participation from a diverse range of respondents.
  • Use multiple methods of advertisement and recruitment to reach different segments of the population.

3. Response Bias

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