Sample interview questions: How do you address potential biases related to the wording or framing of survey questions in public opinion research?
Sample answer:
Addressing Potential Biases in Survey Questions
1. Pretesting and Cognitive Interviews:
Conduct pretests with respondents to assess the clarity, comprehensiveness, and potential bias of survey questions. Cognitive interviews delve into respondents’ thought processes to identify potential misunderstandings or biases.
2. Neutral and Unbiased Language:
Use neutral and unbiased language that avoids leading or suggestive phrasing. Avoid emotional or polarizing terms and ensure that questions are specific, clear, and unambiguous.
3. Balanced and Representative Ordering:
Randomize the order of questions or response options to minimize potential order effects. Ensure that the distribution of response options represents the range of possible views.
4. Split-Ballot Experiments:
Divide respondents into two or more groups and present them with different versions of the same question. This allows researchers to test the impact of different wordings and compare the results.
5. Use of Open-Ended Questions:
Incorporate open-ended questions to allow respondents to express their views in their own words. This… Read full answer
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