How do you address concerns about the potential impact of social desirability bias on political polls?

Sample interview questions: How do you address concerns about the potential impact of social desirability bias on political polls?

Sample answer:

Addressing Social Desirability Bias in Political Polls:

Employ Balanced Question Wording: Phrase questions neutrally to avoid steering respondents toward socially acceptable answers. Use objective language and avoid emotionally charged terms.

Randomized Response Techniques: Allow respondents to provide answers without revealing their true opinion. For example, they could flip a coin and answer based on the side of the coin.

Assure Anonymity and Confidentiality: Guarantee respondents that their answers are strictly confidential and that their personal information will not be disclosed.

Use Indirect Measures: Ask questions that capture implicit attitudes or beliefs, rather than explicitly asking about politically sensitive topics. For example, instead of asking about voting intentions, ask about party affiliation or candidate traits.

Multiple Measurements: Collect data from multiple sources and methods to trian… Read full answer

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