Can you discuss a time when you used human factors principles to improve the user experience of an e-commerce platform?

Sample interview questions: Can you discuss a time when you used human factors principles to improve the user experience of an e-commerce platform?

Sample answer:

Enhancing an e-commerce platform’s user experience exemplifies a practical application of human factors principles. One such instance occurred during my tenure as a human factors psychologist at a major online retailer.

Problem Identification:

We identified a significant pain point in the checkout process: customers were abandoning their shopping carts before completing the purchase. Extensive user research revealed that the complexity and length of the checkout form were deterring them.

Solution Development:

Guided by human factors principles, we redesigned the checkout process. We streamlined the form, reducing the number of required fields and presenting them in a clear and concise manner. Additionally, we introduced a progress bar to provide users with a visual representation of their progress through the checkout process, enhancing their sense of control.

Implementation:

The new checkout design was implemented as part of a comprehensive user experience upgrade. We conducted thorough usability testing involving a representative sample of users to gather feedback and ensure the effectivenes… Read full answer

Source: https://hireabo.com/job/7_0_18/Human%20Factors%20Psychologist

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