Sample interview questions: Can you give an example of a time when you conducted research to understand the needs and preferences of a specific demographic group?
Sample answer:
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Conducted ethnographic research to understand the needs and preferences of elderly adults in relation to technology adoption:
- Immersively engaged with elderly adults in their homes and communities to observe their interactions with technology and gather insights into their pain points and preferences.
- Conducted in-depth interviews to understand their perceptions, attitudes, and beliefs toward technology, considering cultural and generational factors.
- Analyzed data using grounded theory approach to identify themes and patterns, leading to a comprehensive understanding of their unique needs and preferences.
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Utilized mixed methods approach to research the technology preferences and behaviors of teenagers for a social media platform redesign:
- Conducted online surveys to gather quantitative data on their usage patterns, content preferences, and pain points.
- Conducted focus groups and diary studies… Read full answer
Source: https://hireabo.com/job/7_2_29/User%20Experience%20Researcher