How do you address issues of construct validity and content validity in your analysis of sociological survey data?

Sample interview questions: How do you address issues of construct validity and content validity in your analysis of sociological survey data?

Sample answer:

Addressing Construct Validity

  • Establish clear conceptual definitions: Define constructs operationalized in the survey items clearly and unambiguously to ensure alignment between the intended meaning and the measured variables.
  • Examine convergent and discriminant validity: Correlate the survey measures with established or alternative measures of the same construct (convergent validity) and different constructs (discriminant validity) to assess the consistency and specificity of the measures.
  • Conduct factor analysis: Explore the underlying structure of the survey items using factor analysis and ensure that they load on distinct factors representing the intended constructs.
  • Gather qualitative data: Supplement quantitative survey data with qualitative interviews or focus groups to gain a deeper understanding of the meaning respondents attach to specific survey items.

Addressing Content Validity

  • Review existing literature and theories: Examine relevant literature and theoretical frameworks to ensure that the survey items adequately capture the range and depth of the constructs being investigated.
  • Consult with experts: Involve subject matter experts or researchers who have experience in the domain to review the survey items and provide feed… Read full answer

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