Sample interview questions: How do you address potential biases related to the use of online advertisements or recruitment methods in public opinion analysis?
Sample answer:
Addressing Potential Biases in Online Advertisements and Recruitment Methods
1. Representativeness and Sampling Bias
- Ensure ads are shown to a representative sample of the target population.
- Use random sampling techniques to recruit participants from online panels or social media platforms.
- Weight responses based on demographic or other relevant characteristics to adjust for potential biases.
2. Selection Bias
- Design advertisements and recruitment messages that avoid leading questions or biased language.
- Provide clear instructions and incentives to encourage participation from a diverse range of respondents.
- Use multiple methods of advertisement and recruitment to reach different segments of the population.
3. Response Bias
- Use anonymity and confidentiality measures to minimize social desirability bias.
- Design questionnaires carefully to avoid leading questions and minimize acquiescence bias.
- Consider using open-ended questions to allow for more nuanced responses and … Read full answer
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