How do you address potential issues of social desirability bias in self-report assessments?

Sample interview questions: How do you address potential issues of social desirability bias in self-report assessments?

Sample answer:

Addressing Potential Issues of Social Desirability Bias in Self-Report Assessments

  1. Establish Trust and Confidentiality: Building a rapport with participants and emphasizing the confidentiality of their responses can reduce the likelihood of them presenting themselves in a overly positive or negative way.
  2. Use Balanced Item Formats: Employing Likert scales with both positive and negative statements helps mitigate social desirability bias by making it less obvious which responses are more socially desirable.
  3. Employ Forced-Choice Questions: Forcing participants to choose between two or more equally socially desirable options reduces the tendency to select the most favorable response.
  4. Control for Impression Management Scales: Include scales that measure individual differences in impression management tendencies. This allows researchers to adjust scores on self-report measures based on participants’ level of self-presentation.
  5. Use Indirect Assessment Methods: Explore alternative assessment methods such as implicit measures (e.g., Implicit Association Test) or behavioral observations. These techniques can bypass conscious self-reporting and r… Read full answer

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