Sample interview questions: Can you discuss any experience you have in conducting research on the psychology of persuasion or advertising?
Sample answer:
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Conducted a study on the impact of emotional appeals in advertising on consumer behavior. Found that positive emotions such as joy and excitement led to increased purchase intentions, while negative emotions such as fear and guilt had a negative effect.
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Examined the effectiveness of different persuasion strategies in public health campaigns. Discovered that messages tailored to the target audience’s beliefs and values were more effective in changing attitudes and behaviors than generic messages.
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Investigated the role of social influence in consumer decision-making. Demonstrated that consumers are more likely to purchase products or services that are endorsed by their peers or celebrities.
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Explored the impact of implicit bias in advertising and persuasion. Conducted a study that revealed that advertisements featuring individuals from minority groups elicited more neg… Read full answer
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