Sample interview questions: What ethical considerations do you keep in mind when conducting consumer research?
Sample answer:
Ethical Considerations in Consumer Research:
- Confidentiality and Privacy: Maintain the anonymity and protect the personal information of participants by using appropriate data collection and storage methods.
- Informed Consent: Obtain informed consent from participants before engaging them in research activities, ensuring they understand the purpose, procedures, and potential risks involved.
- Avoidance of Coercion and Exploitation: Conduct research in a non-threatening and voluntary manner, ensuring participants are not coerced or exploited for the researcher’s gain.
- Respect for Cultural Diversity: Respect the diversity of participants’ backgrounds, beliefs, and values by considering cultural sensitivities in research design and interpretation.
- Objectivity and Transparency: Maintain objectivity in research by avoiding bias and disclosing any potential conflicts of interest. Transparently … Read full answer
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