Sample interview questions: Have you ever conducted research on consumer decision-making in the context of e-commerce or online shopping? If so, can you describe the challenges and outcomes?
Sample answer:
Challenges
- Capturing real-time data: E-commerce transactions occur quickly, making it difficult to collect data on consumer decision-making in the moment.
- Contextual complexity: Online shopping involves numerous variables (e.g., product information, user interface, reviews) that influence decision-making, creating a complex research environment.
- Participant availability: Recruiting participants for online studies can be time-consuming, and their availability may not align with research schedules.
- Ethical considerations: Researchers must ensure that participants’ privacy and data are protected when conducting online research.
Outcomes
- Identification of key influencing factors: Research has revealed the impact of factors such as product reviews, website design, and cognitive biases on consumer decision-making in e-commerce.
- Development of predictive models: Findings have been used to develop predictive models that forecast cons… Read full answer
Source: https://hireabo.com/job/7_0_15/Consumer%20Psychologist