Sample interview questions: How do you approach studying the impact of consumer decision-making processes in impulsive or unplanned purchases?
Sample answer:
Observational Studies:
- Observe consumer behavior in real-time at retail environments or online marketplaces.
- Analyze purchase histories and track patterns of impulsive buying.
Experimental Studies:
- Create controlled experiments to manipulate factors influencing impulsive purchases, such as product placement, packaging, and marketing messages.
- Measure differences in purchasing behavior between experimental and control groups.
Surveys and Interviews:
- Conduct surveys to collect data on consumer motives, attitudes, and beliefs related to impulsive buying.
- Conduct in-depth interviews to explore the cognitive and emotional processes involved.
Psychophysiological Measures:
- Employ biometrics (e.g., eye-tracking, EEG) to monitor physiological responses during decision-making.
- Identify physiological markers associated with impulsive purchasing behavior.
Neuromarketing Techniques: