Sample interview questions: Describe your experience with conducting research on the impact of online social influence or peer recommendations on consumer behavior.
Sample answer:
Research Experience in Online Social Influence and Consumer Behavior
As a Consumer Psychologist with a strong research background, I have conducted comprehensive studies exploring the impact of online social influence, particularly peer recommendations, on consumer behavior.
Research Methodologies Employed:
- Experimental Designs: Conducted controlled experiments to isolate the effects of online social influence on metrics such as purchase intentions, brand attitudes, and product evaluations.
- Observational Studies: Analyzed online behavior through web tracking, social media listening, and eye-tracking techniques to observe the influence of peer recommendations in a naturalistic setting.
- Qualitative Interviews: Engaged in in-depth interviews with consumers to gather insights into their decision-making processes and the role of online social influence.
Key Findings:
- Positive Influence: Peer recommendations can significantly increase purchase intentions and product evaluations, as consumers trust advice from individuals they perceive as similar or knowledgeable.
- Informational Influence: Consumers often rely on peer recommendations to gather information about products and make informed choices.
- Social Norming: Peer recom… Read full answer
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