Sample interview questions: Can you discuss a time when you used eye-tracking technology to gain insights into user behavior?
Sample answer:
- Case Study: Website Navigation Evaluation:
- I was tasked with evaluating the user experience of a company’s website. Using eye-tracking technology, I conducted a study with participants tasked with completing specific tasks on the website.
- The eye-tracking data revealed areas of interest, attention patterns, and navigation patterns. Hotspots on the website emerged, indicating frequently fixated areas.
- I identified issues with the website’s layout, navigation structure, and visual hierarchy. For instance, a primary call-to-action button was often overlooked due to its poor placement.
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The results enabled the company to redesign the website, improving user engagement, and conversion rates.
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Product Design Evaluation:
- I collaborated with a design team to assess the usability of a new medical device. Participants were asked to use the device while their eye movements were tracked.
- Eye-tracking data highlighted areas of confusion and difficulty. Participants struggled with interpreting device instructions and locating specific features.
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The findings guided design modifications to enhance user comprehension and simplify interactions. This resulted in a more intuitive and user-friendly product design.
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Training Program Improvement:
- I worked with a training department to evaluate the effectiveness of their online training modules. Participants were asked to view the modules while their eye moveme… Read full answer
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