Can you discuss a time when you used eye-tracking technology to gain insights into user behavior?

Sample interview questions: Can you discuss a time when you used eye-tracking technology to gain insights into user behavior?

Sample answer:

  1. Case Study: Website Navigation Evaluation:
  2. I was tasked with evaluating the user experience of a company’s website. Using eye-tracking technology, I conducted a study with participants tasked with completing specific tasks on the website.
  3. The eye-tracking data revealed areas of interest, attention patterns, and navigation patterns. Hotspots on the website emerged, indicating frequently fixated areas.
  4. I identified issues with the website’s layout, navigation structure, and visual hierarchy. For instance, a primary call-to-action button was often overlooked due to its poor placement.
  5. The results enabled the company to redesign the website, improving user engagement, and conversion rates.

  6. Product Design Evaluation:

  7. I collaborated with a design team to assess the usability of a new medical device. Participants were asked to use the device while their eye movements were tracked.
  8. Eye-tracking data highlighted areas of confusion and difficulty. Participants struggled with interpreting device instructions and locating specific features.
  9. The findings guided design modifications to enhance user comprehension and simplify interactions. This resulted in a more intuitive and user-friendly product design.

  10. Training Program Improvement:

  11. I worked with a training department to evaluate the effectiveness of their online training modules. Participants were asked to view the modules while their eye moveme… Read full answer

    Source: https://hireabo.com/job/7_0_18/Human%20Factors%20Psychologist

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