Sample interview questions: Can you discuss a time when you used human factors principles to improve the user experience of a social media platform?
Sample answer:
As a Human Factors Psychologist, I have had the opportunity to apply human factors principles to enhance the user experience of a social media platform. One instance that stands out is when I collaborated with a team of designers and engineers to improve the navigation and information architecture of a popular social media platform.
To begin with, we conducted a thorough usability assessment to identify the pain points and challenges users faced while using the platform. We employed various research methods such as user interviews, focus groups, and heuristic evaluations to gather qualitative and quantitative data about the user experience.
Based on the data collected, we identified several areas that required improvement. One significant issue was the complex and unintuitive navigation system, which made it difficult for users to find and access the features they needed. To address this, we applied principles of information processing and cognitive psychology to simplify the navigation structure. We conducted card sorting exercises with users to determine the most logical and intuitive grouping of features, ensuring that users could easily locate and access the desired functionalities.
Another area we focused on was the platform’s notification system. Users reported feeling overwhelmed and distracted by the constant influx of notifications, leading to a negative user experience. We applied principles of attention and perception to develop a redesigned notification system that prioritized important notifications while minimizing unnecessary distractions. By employing techniques such as color coding, visual cues, and personalized notifications, we aimed to optimize the user’s attention and improve… Read full answer
Source: https://hireabo.com/job/7_0_18/Human%20Factors%20Psychologist