Sample interview questions: Describe your experience with conducting research on the impact of online advertising formats, such as video ads or interactive ads.
Sample answer:
- Conduct thorough literature reviews:
Before embarking on your research, conduct a comprehensive review of existing literature on the impact of online advertising formats. This will help you identify gaps in knowledge and ensure that your research is original and impactful.
- Choose appropriate research methods:
The choice of research methods will depend on the specific research questions you are investigating. Common methods include surveys, experiments, and qualitative research techniques such as focus groups and interviews.
- Design engaging and informative surveys:
If you are conducting a survey, ensure that the questions are clear, concise, and relevant to your research questions. Use a variety of question types to gather both quantitative and qualitative data.
- Conduct rigorous experiments:
If you are conducting an experiment, ensure that the design is valid and reliable. Control for confounding variables and use appropriate statistical methods to analyze the data.
- Interpret results carefully:
Once you have collect… Read full answer
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